Análisis crítico de textos visuales - Mirar lo que nos mira by Gonzalo Abril

By Gonzalo Abril

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B)La extensión de lo visual no alcanza sólo a los objetos textuales explorados tradicionalmente por la semiótica de la imagen, sobre todo en el contexto de la comunicación de masas, o por la iconología, en el de la historia del arte, sino también a la experiencia visual en cualquiera de sus formas antiguas y modernas, excepcionales o cotidianas. c)Las categorías de texto y discurso (generalmente sinónimas, aun cuando conviene a veces reservar la primera a una definición formal del discurso, y la segunda al proceso de enunciación, de actualización de las estructuras textuales) sustentan hoy la posibilidad de desarrollar homologías y correspondencias interdisciplinarias, de levantar puentes interteóricos en el archipiélago de los conocimientos múltiples sobre la experiencia cultural de lo visual.

Una perspectiva sociosemiótica, cultural y crítica, en negativo, supone reconocer las limitaciones de un análisis formal y puramente "inmanentista" del texto visual (cuestión metodológica que abordaremos con más detalle en el capítulo 2). Pues podemos, por ejemplo, analizar un retrato fotográfico atendiendo a sus propiedades plásticas: su composición, luminosidad, color, etc. (e inferir de ellas, secundariamente, y saliendo del marco metódico de la semiótica, la tecnología fotográfica de que se sirvió el autor o la fecha aproximada en que realizó la toma).

3. 4. 1. 1. 2. 3. 4. 2. 1. 2. 3. 1. 2. 3. 1. 2. 1. 2. 3. 1. 2. 3. 4. 5. 6. 7. 8. 9. 4. 1. 2. 3. 5. Interpelación y captura de la mirada. 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. Epílogo en el umbral Bibliografía No pretende ser éste un libro más de análisis de la imagen, ni menos aún de una clase de imágenes. Hay excelentes semióticas regionales del cine, de la publicidad, de la fotografía o del arte. Aquí intentamos una exploración transversal, que concilie la mirada sociosemiótica con el análisis de los procesos culturales para abordar el "texto visual" como un objeto de estudio por derecho propio.

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